ESSENTIAL GUIDE TO DIGITAL MARKETING
This course offers a comprehensive exploration into the complex and ever-changing world of digital marketing. It aims to advance students’ understanding of the intricacies of the digital landscape, as well as develop proficiency in various digital marketing strategies, tools, and techniques.
Course Objectives:
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Understand and appreciate the complexity of the digital marketing landscape.
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Effectively apply advanced digital marketing strategies and tactics.
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Understand and analyze various data analytics tools to make informed marketing decisions.