DIGITAL MARKETING LAW AND COMPLIANCE IN FINANCIAL SERVICES
The rapid advancement of digital technology and data analytics has brought a transformative change in the financial services industry, particularly in the domain of digital marketing. This advanced course offers a comprehensive and in-depth analysis of the legal and compliance aspects involved in digital marketing within the financial services sector. Using a combination of case studies, legal theories, and real-world examples, the course provides a holistic understanding of various digital marketing law components such as data protection, consumer privacy, intellectual property, advertising standards, and fintech regulations.
Course Objectives:
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Provide students with the knowledge of key laws, regulations, and guidelines affecting digital marketing in the financial sector.
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Foster a deep understanding of the ethical and legal considerations in data collection, storage, and analytics.
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Explore intellectual property issues, including trademark and copyright in the context of digital advertising.
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Discuss the legal framework around emerging trends like blockchain, cryptocurrency, and AI in financial marketing.
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Provide insight into consumer protection laws relating to digital marketing and how they intersect with financial regulations.