LAW OF MERCHANDISE & CHARACTER LICENSING
This course delves into the complex legal issues surrounding the licensing and merchandising of intellectual property rights, with a particular focus on character licensing. Students will gain a comprehensive understanding of the legal principles governing character licensing, merchandise contracts, and intellectual property rights in the entertainment and media industries. The course will also explore industry practices, negotiation strategies, and dispute resolution in the context of merchandise and character licensing agreements.
Develop an in-depth understanding of intellectual property rights, particularly copyright, trademark, and design rights in the context of merchandise and character licensing.
Examine the legal and contractual issues arising in the negotiation, drafting, and enforcement of merchandise and character licensing agreements.
Explore the role of industry practices, customs, and norms in shaping merchandise and character licensing arrangements.
Analyze the ethical considerations in character licensing and merchandise agreements.
Evaluate dispute resolution mechanisms, including litigation, arbitration, and mediation, in the context of merchandise and character licensing disputes.