INTERNET MARKETING & CONSUMER PROTECTION
This course delves deep into the intersection of law, internet marketing, and consumer protection, providing students with a comprehensive understanding of the legal ramifications and responsibilities that come with online business practices. We will explore various online marketing strategies, their legal implications, recent legislative changes, and the mechanisms in place to protect consumers from fraud and privacy violations. A variety of case studies will be used to illustrate real-world applications of these concepts.
Understand the legal aspects of internet marketing and how they intersect with consumer protection law.
Explore international and domestic regulations that pertain to online advertising, data privacy, and consumer rights.
Examine case studies to illustrate the implementation and consequences of the legal framework surrounding online businesses.
Develop a critical understanding of ethical considerations in internet marketing.