INTELLECTUAL PROPERTY PORTFOLIO MANAGEMENT
This course provides an in-depth understanding of the strategic importance of Intellectual Property (IP) management for modern businesses. It focuses on the creation, management, and utilization of an IP portfolio, considering both legal and business aspects. The course will expose students to the strategic elements of IP management and enable them to navigate through the complexities of an IP portfolio in a real-world business environment.
Course Objectives:
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To understand the strategic importance of IP for businesses.
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To understand the laws and principles related to IP rights.
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To analyze different methods of establishing, managing, and leveraging an IP portfolio.
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To develop proficiency in managing different types of IP assets such as patents, trademarks, and copyrights.
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To learn the role of IP in mergers and acquisitions and other business transactions.
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To understand the influence of international laws and treaties on IP portfolio management.