Data, digital technologies, and artificial intelligence have fundamentally changed how organizations compete, make decisions, serve customers, manage operations, and create value. Today’s managers are expected not only to understand these technologies but also to lead organizations that use them responsibly, strategically, and effectively. Successful managers do not need to become software engineers or data scientists, but they must understand how digital systems and AI can improve business performance while recognizing their limitations, risks, and ethical implications.
This course provides a practical, management-focused introduction to data, digital transformation, and artificial intelligence. Rather than emphasizing programming, algorithms, or technical system design, the course focuses on how managers use digital technologies and AI to improve decision-making, automate business processes, enhance customer experiences, optimize operations, strengthen cybersecurity, and drive organizational innovation.
Students will examine how organizations collect and govern data, build digital capabilities, integrate AI into business processes, evaluate technology investments, manage digital transformation initiatives, and lead organizations through rapid technological change. The course prepares future business leaders to make informed technology decisions while balancing innovation, governance, ethics, and long-term business strategy.
Course Objectives
By the end of this course, students will be able to:
• Understand the strategic role of data, digital technologies, and artificial intelligence in modern organizations.
• Evaluate how digital transformation supports organizational competitiveness.
• Understand how business data is collected, managed, governed, and utilized.
• Identify practical applications of artificial intelligence across business functions.
• Evaluate technology investments from a managerial perspective.
• Improve business decision-making using data and AI-supported insights.
• Understand cybersecurity, privacy, and technology governance responsibilities.
• Lead organizational digital transformation initiatives.
• Recognize ethical and regulatory considerations surrounding AI.
• Integrate digital technologies into long-term organizational strategy.
