Modern organizations generate enormous amounts of data, but successful organizations are distinguished not by the volume of data they possess, but by how effectively they convert that data into better decisions. Business Analytics and Decision Modeling provide managers with the tools and frameworks needed to analyze information, identify patterns, evaluate alternatives, forecast outcomes, and make informed decisions that improve organizational performance.
This course introduces students to practical business analytics from a managerial perspective. Rather than emphasizing advanced mathematics, computer programming, or statistical theory, the course focuses on how managers use data, analytical techniques, visualization, forecasting, and decision models to solve real business problems. Students will learn how organizations transform raw data into actionable insights that support strategic planning, operational improvement, financial management, marketing, supply chain optimization, and risk management.
Throughout the course, students will examine the complete decision-making process—from defining business problems and collecting reliable data to evaluating alternatives, managing uncertainty, communicating analytical findings, and implementing evidence-based decisions. The emphasis is on developing analytical thinking that supports effective executive leadership across every business function.
Course Objectives
By the end of this course, students will be able to:
• Understand the role of business analytics in managerial decision-making.
• Identify business problems that can be improved through data analysis.
• Collect, organize, and evaluate business data effectively.
• Develop decision models that support operational and strategic choices.
• Interpret descriptive, diagnostic, predictive, and prescriptive analytics.
• Apply forecasting techniques to business planning.
• Evaluate uncertainty and risk using analytical methods.
• Communicate analytical findings clearly to decision-makers.
• Integrate analytics into organizational strategy and performance management.
• Develop an evidence-based approach to executive decision-making.
