ADVERTISING LAW AND AGREEMENTS
This course is designed to provide students with a comprehensive understanding of the legal and regulatory frameworks surrounding the field of advertising. The course will delve into various areas such as consumer protection laws, intellectual property laws, and specific contracts and agreements related to the advertising industry. By exploring key legal principles, case studies, and emerging issues in digital and social media marketing, students will gain practical knowledge of how to navigate and address complex legal issues in advertising.
To understand the fundamental principles of advertising law.
To develop an in-depth knowledge of agreements and contracts related to the advertising industry.
To understand the interplay of consumer protection, privacy, and intellectual property laws in the context of advertising.
To examine the impact of digital technologies and social media on advertising law.